Behind The Lens With Richard Freeman

Behind The Lens With Richard Freeman

Richard Freeman Captured Our Preview Campaign for 2017 so beautifully We caught up with him to chat about his love for photography and how he prepares for his shoots

17th March, 2017
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Richard Freeman Captured Our Preview Campaign for 2017 so beautifully We caught up with him to chat about his love for photography and how he prepares for his shoots.

Can you tell us a little bit about your career as a photographer so far? When did you begin and what inspired you to become a photographer?

I’ve been a professional Photographer since 1998, However, I first received a camera as my thirteenth birthday present. I carried my camera with me everywhere! It was a Pentax Spotmatic II.  In the early years, the New Zealand landscape and my father have inspired me. He was always taking pictures and making Super 8mm films. Since then I still take inspiration from nature, and also cinema, various forms of art, and I’m fascinated by sensory depravation.

What have been some of the highlights?

 Going to work is always a thrill. I love photography, so any time I am able to earn money or collaborate with people I respect and admire, it’s a highlight.

 Also, meeting so many amazing people I never dreamed I would be able to share time with. Traveling for work also excites me.

How do you prepare leading up to a shoot?

Every shoot is different; often there is a huge amount of pre-production involved and you may be involved in every step of the process, from developing the creative brief, choosing models, finding locations, selecting organising the team for shoot day. On shoot mornings, lot’s of coffee is always a good thing too! On other jobs, you might not be involved in the preproduction process at all.

What do you look for when choosing locations to shoot at?

The creative brief, or a look of a brand can really dictate the type of location you choose. For the photographer, one of the key elements is direction of light and knowing where to be at what time of day, it’s amazing how fast the sun moves through the sky when you have a huge day of shooting to achieve.

How would you describe the JETS Preview Campaign shoot?

The JETS campaign was a real pleasure to work on, we had a really capable team. The creative director Martine Hattersly has a very clear vision for the brand, which helps a great deal when making decisions. The campaign shoot is a mix of clean graphic lines, a minimalist environment with an element of accessibility in from our model.

What was your favourite shot from the JETS Swimwear Preview Campaign shoot?

My favourite shot from the shoot was the aerial view looking down into the pool, primarily because of the challenge in execution. Often the shots that are the hardest to get are the most satisfying, when you finally get there!                                 

What’s next for you? Have you got some exciting things coming up? 

In a completely opposite direction I’m really excited about a portrait shoot I have coming up.  I have been commissioned to shoot ex prime minister Bob Hawke for the cover of a new book about his life. I love the diversity of my job!