ALL EYES ON WHITE LABEL
The new season SS17 White Label collection has arrived. White Label the most glamorous of swimwear ranges, combines original styling with luxe fabrics and clever, unique detailing.
As fashion falls in love with all things romantic and Victoriana, our designers have created a captivating mix of stunning fashion forward fabrications with innovative silhouettes. The result is a beautiful collection that would look just as amazing lounging by the pool or yachting on the Mediterranean.
Learn more about the inspiration behind the collection’s key stories: Fanciful, Ornamental and Lustrous.
Take a walk on the dark side with the striking Lustrous story. Taking inspiration from the gothic glam trend, this collection innovates velvet and lace into this beautiful swimwear range. Dark and romantic; the smoothness of velvet juxtaposes with semi-sheer lace inserts for a feminine yet strong and modern silhouette. Off the shoulder, plunging necklines and bustier tops finish this moody take on romance.
Inspired by all 17th century romanticism, Fanciful is the embodiment of soft and feminine. The collection’s silhouettes enhance the feminine shape with flattering necklines and draped ruffles. This is in contrast to semi-sheer panelling and criss-cross stitching which creates a look that is both sophisticated yet sultry. Stunning one-pieces and stylish cover-ups are the ultimate in elevated vacation style that will take you straight from the beach cabana to resort bar.
With a nod to this season’s must-have Victoriana trend, Ornamental sees floral embellishments flourish in a monochromatic palette. The collection uses historical romance references to tell a story of Victorian opulence with dramatic plunging necklines, see-through net panels and is accented with rich gold details. Combined with the multi-coloured floral embroidery, the story offers a subtly feminine approach to the romantic trend.