The Modern JETSET

The Modern JETSET

1st August, 2017
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The JETS Spring 2017 campaign has officially arrived, introducing The Modern JETSET. Luxe and sophisticated, our new campaign is reminiscent of a glamourous European summer escape, lounging by the Riviera.

The campaign takes inspiration from the iconic photographer Slim Aarons, who traversed the globe capturing the most glamourous socialites and jet-setters everywhere from Miami to Capri. His photographs captured both the strength and glamour of his beautiful subjects, a captivating quality that we have embodied in The Modern JETSET.

This campaign also unveiled the incredible Jessica Gomes as the new face of JETS Swimwear and marked her debut campaign shoot with us. Confident, elegant, chic and strong, Jessica is the epitome of the Modern JETSET woman.

While the campaign was shot at a harbor side location in Sydney, the campaign will transport you to the high summer heat of Europe in summer. Set against a stunning swimming pool surrounded by pristine waters and rugged rocks, you could be anywhere from Saint-Tropez to Portofino.

Showcasing our new Spring 2017 collection, the campaign features modern silhouettes with attention paid to the finer details including sheer paneling, cut-outs and asymmetric lines. Classic one pieces and retro bikini styles are all part of the mix in this glamourous collection.

The collection showcases JETS stunning print collections, from the hyper-exotic jungle print ARCADIA, to the romantic fusion of the traditional and the modern in the POETIC, and many more.

Our photographer Simon Lekias captured the beauty of our model, collection  and location whilst styling was covered by the very talent Thelma Mcquillan . The team was completed with Victoria Baron on make-up and Michelle Mcquillan finessing the hair.

Stay tuned for interviews with Simon and Jessica in which they share more detail into the theming and look of the campaign.